Bike Pottstown/Bike Schuylkill is managed by the Schuylkill River Heritage Area.

One of only 49 congressionally designated National Heritage Areas in the country, the Schuylkill River Heritage Area uses conservation, education, recreation, historic and cultural preservation and tourism as tools for community revitalization and economic development. The Bike Pottstown/Bike Schuylkill program fits well with the Heritage Area mission, and with its signature project: working with partners to build expand and enhance the Schuylkill River Trail.